Incorporating SEO and Graphic Design
The graphic design of your site can greatly influence the attention of readers; however, if you want your site to get premium positions in search engines like Google and Yahoo, you need to provide it with more than just vibrant colors and fancy graphics.
Search engines read web pages differently than people. In the eyes of online readers, aesthetic value is the primary aspect that lures their attention to a site. On the other hand, search engines determine the value of site without giving any regard to its beauty or lack of it; they are more attracted to its content and proper keyword placement. Google or Yahoo bots normally just ignore sites covered with animation and videos.
This is where SEOs or Search Engine Optimization specialists come in. SEOs specialize in incorporating keywords that are essential to your business into audios, videos and animations. By using frames, an SEO is able to provide websites with a window that hides information in, say, the introduction of a website. When the introduction is purely created with Flash, it will be spectacular to look at, but chances are it will not take a top position in search engines.
Motion graphics like Flash are designed to generate self-closed files, meaning Google and Yahoo will just pass by them as if they don’t exist. It is only by depending on the skills of an SEO can search engines see valuable content through self-closed files, and position your fully-animated website in top search engine rankings.
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